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brand essence

La Brand Essence come fondamento della strategia di marketing

Quando si parla di branding e marketing, spesso si pensa a loghi accattivanti, slogan ombrosi e campagne pubblicitarie virali. Tuttavia, al centro di un brand di successo c’è qualcosa di...

Emergere dalla massa: il segreto del Payoff e del Claim

Il mondo del Branding è un universo affascinante, dove la parola d’ordine è differenziarsi. Tra i molti strumenti utilizzati per distinguersi dalla concorrenza, due termini si fanno spesso sentire e...